JohnAnDeva

Your Business Name

Your business name has a lot of things on it.  It is a reflection of your company.  It has a lot to do to turn your business into a success.  Your company name can be the talk of the town or just an anonymous entity. 

Your business name has to be distinctive and easy to remember.  It should communicate to your market what your business is about.  It should reinforce the key elements of your business.  For example, if you are a consulting firm, it has to convey that impression.  If you are a retail store, it has to give people that impression.

Try to know what qualities of your business you want to be identified with your business name.  It will be helpful to ask your family members, friends, and colleagues to give you their ideas.   Reading trade magazines and surfing the web will also help a lot. 

Keep in mind that your  business name should be both marketable and infused with personality.  Make sure that your business name is in no way embarrassing.  It should not be too common either that it doesn’t stand out in the crowd.  Choosing the name of your city, state, region or country can be a hindrance when you want to go for a wider market.

A business name that is too obscure that your customers do not understand what it means is also not a good choice.  It has to have a special meaning and significance.  It must also be easy to spell and pronounce.

In case you already decided on the name but realized that you made a mistake, it will be wiser to just change the name into a better one than go on with your business with the wrong name.

Spend time in thinking about your business name like you did on conceptualizing your business and creating your business plan.  After all, it plays a big part on the success of your business.