Search Engine Optimizationor SEO has become an important business marketing function. Companies have become more and more aware that they need to have their websites rank high in the search engines in order for them to tap into a market or increase their market share. A good ranking in Google, Yahoo, MSN and all the other search engines on keywords that your customers or prospective customers use to find your company is crucial for any business to earn bigger profit. A company can choose to hire their own in-house SEO specialist or can hire an SEO company to do it. Hiring an in-house specialist may be good for cutting costs but at the same time, since SEO is a tedious job, hiring an SEO company to do it may be more beneficial for some, especially bigger companies.
SEO companies have a team of experts who can share their expertise or knowledge to each other which can further help your company rank higher. The two heads are better than one principle applies here. In-house SEO specialists rely greatly on SEO forums for them to upgrade their knowledge which can also be good although a face-to-face discussion about a subject matter always works better.
The company can decide on hiring their in-house SEO Specialist or can hire an SEO company to do the SEO for them. At the end of the day, it is always dependent on the company’s budget and goals on which one they choose. Some may even combine both - like an in-house SEO to be in-charge of coordinating and monitoring the output of the SEO company they chose.