The company I am working for will be launching a new product and as part of the launch, we plan to join an upcoming trade show. I have never really done a trade show before but I guess, I can manage. The venue will be inside a mall so people can easily come to the trade show. I hope to get the spot near the entrance so visitors can easily see our exhibit booths. Maybe some logo floor mats will help so they have some sort of track to follow. The trade show displays should be catchy. I think using truss will be helpful in achieving an eye-catching effect.
I am quite positive that the product will be a click. All we need to do is inform the market about it. Joining this trade show will help us in introducing the new product to a targeted market. The company should try to still explore other channels though. Online media might be another way to promote.