JohnAnDeva

Your Target Market

In marketing, there are basically three very important things that you should know before you take another step. One is knowing your product - everything about it, from its strengths to its weaknesses. Second is your competitor. You have to identify your competitors, their products, the strengths, and the weaknesses. Last, will be your market. You have to know where and to whom you need to sell. If your products are lab incubators, you will not sell it in a hardware. If you do web design, you don’t advertise in a slum area where nobody knows how to even use the internet.

Once you know all these three factors, you can now start formulating your marketing campaign. Your campaign, of course, needs to put emphasis on your product’s strengths. Focus more on your advantage over your competitors. Then, put your ads in places and media that also targets your target market.